SOCIAL MEDIA vs. DIRECT MARKETING: Which one is better?

Internet speeds are getting faster, people are spending more time in of front of their computer, which include me. The past few years has witnessed the rise of social networking sites as the new means of reaching to millions of people.

With information changing rapidly and coming in from all corners, it has never been a greater challenge for a company to introduce and maintain brand awareness. Now, even small and medium enterprises need to begin exploring the idea of using new media to effectively market their brand strategies.

   

 

Direct Markeitng vs Social Media Strategies

As the means to promote a brand, both direct marketing and social media strategies share the same goal – to earn consumer trust through familiarity ad information. An effective brand strategy starts with a company believing strongly in its products and services before it can be effectively channeled to its target audience.

Advantage of Direct Markeitng

The strength of traditional direct marketing strategies, particularly telemarketing and face-to-face, is the virtually instantaneous feedback, plus the company has the opportunity to persuade the target audience when he or she seems unconvinced.

The interaction is more direct and intimate, which ideally creates a familiar atmosphere when done properly, its continue to be the one of the most effective sales approaches today.

Advantage of Social Media

Social Media is relatively new. It appeals more to the younger generation. The network created is based on family, friendshops, and communities with similar interests that may or may not be related to business. It is commonly assumed that social media users are more receptive to new ideas and information that originate from their circle of friends.

Marketer do not do most of the talking now. Consumers spread word of mouth through the exchange of comments and possibilities of go as far as to recommend a brand based on their own positive experiences.